AMA Sports Photo Agency – Matthew Ashton

Although now known as an international photographer, Shrewsbury born and bread Matthew Ashton, required a local reliable company with the specialist knowledge to help develop a bespoke online archive for housing his company’s images.

AMA Sports Photo Agency are the official photographers of Wolverhampton Wanderers and Shrewsbury Town and cover sport and in particular football all over Europe collaborating with many prestigious agencies in the likes of Germany, Holland and Japan. They cover FIFA World Cups, European football and national football leagues. Through the power of the internet, AMA’s pictures are published all over the world in magazines and newspapers with picture desks and creative type clients logging on to the site to view and download images on a daily basis.

With his clients being creative types, it was imperative that Matthew’s wishes were granted and that his website not only worked well but looked good.

Equally, one of the principle tasks was to make the site secure, “Our material is valuable and most members of the general public think nothing of stealing images of David Beckham and posting them on their blogs or social networking sites. For us, picture selling is a business and we have to protect clients who buy the rights to our work from being stolen,” said Matthew.

“I can give nothing but praise for Darwin ITC for for listening and then helping me develop our needs. It is one thing to advertise and proclaim that you can do something, but it is another to actually get the work done to a more than satisfactory standard.”

Working alongside our specialist development team at Darwin ITC, AMA have developed a product that helps them stand out from the crowd. “Our site is our shop, it’s our library, it is our office almost. You could strongly argue that the most important aspect of AMA is our server and we have to thank Darwin ITC for that.”

To visit the website of AMA Sports Photo Agency, please click here.